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Tag: Youngblood

Youngblood #One-oh-what-the!?!?

Youngblood #100 (Cover C) Art by Rob Liefeld.
Youngblood #100 (May 2026) Cover C
Art by Rob Liefeld

Confusion is the word that best describes reading a Youngblood comic, but in the end, there’s not much to really be confused about. Rob Liefeld’s Youngblood is a pure and undiluted distillation of all the good and the bad parts of the superhero comic book reading experience. Even when there are more of the latter, the former can make up for it — sometimes.

I guess you’d say I’m both a Rob Liefeld fan and a critic. Fan because somehow I’m still interested more than 30 years and 100 issues after the book started, and a critic because, well, I read it.

It’s now been a week since I bought and read Youngblood #100. (It was cover C, the only copy left at Comic Bug in Culver City when I stopped by on my way home from work.) I’m still trying to make sense of it. The story both makes sense and doesn’t. There’s almost no dialogue — just a narration with a tone that’s best described as a mix of awestruck patriotic cliches about how amazing Youngblood is, how hard they fight for our freedoms, and how dedicated they are to their goal of defending the American way. It has to narrate this because none of it’s clear from the plot or any of the issues leading up to this moment.

It’s enough to make a reader sigh in frustration.

Let’s start with the good stuff. Liefeld has a distinctive art style that captures a feeling young boys (and the middle-age men they grow into) identify with. It taps into the frustrations many boys have when they’re just at the cusp of adolescence, when maturity is something they know about but don’t yet understand. All you can see are the limits. You realize girls are cool, but you’re nowhere near ready for a real relationship. You know, there are a lot of cool things you want to do that you can’t do yet. Drive a car, for example. Stay out late with your friends and party — even when that pretty much only means eating chips, playing games, and watching movies meant for older audiences.

Part of this is the, yes, extreme nature of the violence and action. Every sequence is described with superlatives. It’s! The! Most! Important! Fight! Ever! The heroes and villains are also more extreme in their methods than traditional superheroes. Chapel, for example, is armed to the gills and has no qualms about mowing down bad guys or slicing their throats or bashing their heads in. In Youngblood’s world, the objective is that important, and the villains’ goals and actions are extreme enough to justify that kind of response.

It also draws unapologetically and unironically from the superhero comics that most influenced Liefeld as a kid. This would be the late 1970s and early 1980s Marvel and DC books. Liefeld made it clear he loved the Avengers, X-Men, and Teen Titans of that era, and the influence is transparent — sometimes to the point of embarassment.

But here’s where it starts to turn sour. It’s too transparent an influence. It’s not different enough from the influences to be something that stands on its own. This is where we get a Namor clone named Roman. (Spell it backwards.) Or jets that look almost exactly like the old Avengers Quinjets. Or a Youngblood “Y” symbol that looks exactly like the “X” symbol from X-Men, just missing one “leg.”

While Liefeld does have these energetic aspects and a POV that fans can relate to, he lacks the storytelling craft to provide his interests with a coherent framework. Reading the issues leading up to Youngblood #100, the story veered from the team stopping a bad guy named Xerxes on a super yacht to some kind of time travel story connected to the crucifixion of Jesus, to large cosmic figures that resemble Marvel’s Celestials invading Earth and holding everyone captive for a year and a half, etc. All these elements feel ripped off from other comics, and they’re not differentiated enough to even qualify as homage.

This kind of thing was much easier to take when Youngblood launched back in 1992. Liefeld was 24 when the book launched, and while he’d been an artist for a few years, he’d only started writing comics professionally the year before. Many comics, like TV shows, take some time to find their footing. In 1992, it was more forgivable to hope that Liefeld would learn some craft as he went, and the book would get better. The problem is that it hasn’t happened. I can’t tell if Liefeld’s limited by his taste or his ability, but reading Youngblood #1 and #100 doesn’t show much evolution in the art or storytelling ability of its creator.

Youngblood #1 (April 1992)

Despite all this, Liefeld remains a comic book success story. He’s got a rabid fan following, a successful podcast, and appears to do good business selling autographs, artwork, and variant comics. His fans love him. I joined an official Liefeld fan group on Facebook, and it’s been full of folks excitedly posting pics of their collection and the variant covers they bought for #100. Good for them.

But it’s difficult to reconcile Liefeld’s continued success and popularity with this track record. And it’s not just his creative track record. Liefeld’s business career is probably even more controversial. All the Image Comics founders were guilty of shipping comics late — sometimes very, very late. But there was more going on with Extreme Studios, which was Liefeld’s studio within Image. When sales no longer supported the exorbitant page rates for neophyte artists who fit the Extreme mold, a second studio called Maximum Press appeared. This riled the other Image partners, and Liefeld was fired or quit, depending on who’s telling the story.

His return to Marvel for the Heroes Reborn project was cut short, despite good sales on his early issues, because of conflicts with management and an inability to meet deadlines. The number of Liefeld projects that lasted only one or two or six issues, if we were lucky, before vanishing with their storylines unfinished grew and grew.

He had some success with Awesome Comics, in no small part because he managed to get Alan Moore to write a bunch of books. This ended as soon as the large weekly payments to Moore stopped and Awesome vanished.

Liefeld even sold his rights to Youngblood in the late 1990s, leading him to disavow those characters for a time. He occasionally would be lured back to Marvel to work on characters he created for them, like Cable and Deadpool. Or to DC for Hawk and Dove in The New 52. All short-lived. And his attempt to create a new character for Marvel, Major X, washed out spectacularly.

Of course, none of this — or at least very little of this — is Liefeld’s fault, according to him. He was lied to. He was sabotaged. The squares didn’t understand his vision. He had no promotional or editorial support. Some of which may be true, but the pattern over a long stretch of time becomes increasingly difficult to discount.

Still, Rob has fans. I’m one. I’ll probably check out the next issue. I just wish the potential could be realized — even just once.

Youngblood #100 (May 2026) Cover A
Art by Rob Liefeld

Comic-Shop Memories: AAA Best Comics, 1992, Phoenix, Ariz., Part 4

My final semester of university was by far the best. I had found a place I could belong at the Arizona Daily Wildcat. I could do the job, I had friends with similar interests, and the days were full of interesting challenges.

I graduated in December 1991 and enjoyed the holiday break with my family and my friends. I ran into another journalism student on New Year’s Day 1992 who had just landed a job as a reporter at a small-town newspaper. And I was jealous. I had more experience, a better resume, etc. So I applied myself to finding a job rather seriously. In retrospect, the amazing part is I succeeded rather quickly.

Within a month of graduating, I had landed a job at the Arizona Daily Sun in Flagstaff as the special sections and entertainment editor. The pay wasn’t great, but it was a step in the door and an exciting opportunity. Most of the staff at the Sun were working their first or maybe second job out of college, so in some ways it was almost a continuation of the Daily Wildcat. I moved into a house with some of my co-workers — we’re still friends to this day — and I started work.

Comics had not been my top priority during these months. I still had picked up the Claremont-less X-Men, but not much else. It took me until maybe March of 1992 before I was settled enough to get back into comics.

As with many of us, Wizard was at fault. I was at Bookman’s in Flagstaff and spotted a copy of Wizard #7 on the racks, bought it, and enjoyed it. Boy, did I hate the editing. Typos galore in those early issues. It took a long time for Wizard to get up to speed in this department. What it did have was attitude. And for all the faults of its monthly price guide and hyping of hot books, it did have its finger on the pulse of what was going on. And there was a lot going on.

Wizard: The Comics Magazine #7 (March 1992)

Image Comics was founded in February 1992. I ordered a couple copies of Youngblood #1 by mail because there was no comic shop at that time in Flagstaff, aside from Bookman’s, which had a spotty selection of new comics. It was late, so it took a few more months than expected to show up, and when it did it was underwhelming from a story perspective.

There’s no doubt Rob Liefeld’s art had energy. His characters had an edge to them that the established superheroes of Marvel and DC lacked. Youngblood reflected the bro culture of the early 1990s. These heroes had money, and good looks, and girls. Young men liked that. This was something they could aspire to more easily than ridding the world of crime, fighting for truth or justice, or eradicating prejudice.

But lacking a larger message or purpose meant Youngblood and its many imitators were disposable. The art was cool, but there was too little behind it to hold your attention. Plus, Image books were insanely late. More on that soon.

Marvel and DC made Image Comics possible. Marvel shoulders a bit more of the blame because it was all about the money under the ownership of Ronald Perelman. The change from the free-for-all of the 1970s and the professional passion of the early 1980s gave way to greed. Whoever could make Marvel the most money was in, and everyone else was out. And even if you were in, nobody was going to listen to you or treat you as anything but expendable. It must have been miserable for the folks who were there in the heyday of the 1980s when creator pay and freedom were relatively high in comics.

Make no mistake, Image was the biggest thing to happen to comics since the direct market. Despite not being a good read, Youngblood #1 sold more than million copies. It was followed by Spawn, which got out two issues before the second issue of Youngblood. Savage Dragon was next, followed by Shadowhawk and Brigade, which would have two issues out before Youngblood #3, WildCATs and CyberForce.

The visual energy Liefeld, Todd McFarlane, Erik Larson, Jim Valentino, Jim Lee and Marc Silvestri brought to these books is undeniably exciting. Fans eagerly awaited the next issue and, thanks in large part to Wizard’s breathless coverage of these books and their collectible value, speculators did as well. The crossover between readers or fans and speculators was quite high. Many fans routinely bought multiple copies of any new Image Comic – one to read, the rest to save. The true speculators, who bought entire cases of a new Image book to hold and flip once it had sold out, were more rare but definitely there.

Creatively, the first issues of these books were great to look at and their shortcomings on the writing side were forgivable. These artists were new to writing, and many comic book series took some time to find their creative footing. The frustrations only arose once the wait for the books was not rewarded by improvements.

Even more frustrating as a fan was watching the Image artists behave like superstars while their fans waited for the next issue. They appeared at conventions, did store signings, sat for interviews with the comics industry press and mainstream media, and announced exciting new projects. But those books took months to arrive, and disappointed when they did. And in these interviews the artists rarely addressed the elephant in the room: Where were the books? Making comics is a time-consuming activity, and it’s even more so when you’re not divvying up the labor. One person plotting, penciling, scripting and inking a comic takes a lot longer than having one person on each of those jobs. It’s quicker when the penciler receives a script, draws the issue to hand off and then can start penciling the next one. That’s how books can meet a monthly schedule. The exceptions, such as Dave Sim on Cerebus, do so because of the personal dedication. Sim did interviews and conventions, but his primary job was to stay home and create Cerebus, which he did despite the apparent impact it had on his mental health.

The fervor for Image was intense. Anywhere I saw them for sale, I was tempted to buy them. I picked up a number of Image titles at Amazing XX in Flagstaff, others at AAA Best, and even others at shops around Phoenix such as All About Books & Comics and Atomic Comics. I even remember seeing copies of Shadowhawk #1 without the embossed foil cover on the newsstand at a 7-11 in Flagstaff.

What was going on at Marvel and DC? Well, artists and writers came and went. Folks like Roger Stern, Louise Simonson and Jon Bogdanove went to DC, while other talents like Steve Englehart, Bob Layton and Steve Ditko landed at Valiant. Jim Starlin returned to Marvel to write Silver Surfer, while Byrne was back on She-Hulk. Peter David was reliable on Hulk, while Batman continued to ride the wave of popularity that started with the 1989 movie and was heading for the sequel and an animated series.

And this is where Valiant comes in. Early Wizards were all about Image, but they also were into Valiant. Rumor has it that powers at Wizard were heavily invested in Valiant comics and promoted them so they could make money. But that really didn’t matter because Valiant filled a very different niche in the market. That niche was delivering entertaining, interesting stories that shipped on time – what everyone wanted from Image Comics, minus only the splashy artwork.

By spring of 1992, a small comic shop had opened in Flagstaff. It was in a hollowed out building on Beaver Street and lacked racks for new comics, some of which were stacked on the floor. My first Valiants were Magnus Robot Fighter #12, Solar #8 and Harbinger #5 and 6.

My search for back issues led me back to Phoenix, where I landed at Ken Strack’s AAA Best Comics. Still located on Seventh Street, Ken was happy to set me up with a pull list that included discounts on all pre-orders, and I was back in the game. I was visiting Phoenix about once a month, so I was picking up a rather large pile of books that I would work my way through and finished by the time my next trip came around.

Everyone talks about 1986 as the most pivotal year in comic books. But 1992 has to be a close second. Not only were Image and Valiant exploding on the scene, but comics in general were booming. Dark Horse had been around for a while, but achieved a new level of mainstream success with projects like John Byrne’s Next Men, Frank Miller’s Sin City and Grendel: War Child. Malibu got a huge influx of cash as the early service publisher for Image. DC’s proto-Vertigo line was building prestige with The Sandman, Hellblazer and Swamp Thing. Understanding Comics was published. Maus won a Pulitzer. Indie and self-published titles such as Cerebus, Bone and Strangers in Paradise were making waves and people were paying attention.

For the first time that I remember, conventions started to crop up in Arizona. One was held at a hotel in downtown Phoenix that featured as guest Dave Sim of Cerebus, James Owen of Starchild, and Martin Wagner of Hepcats. I bought and read the first volume of Cerebus, which I have signed with a sketch from Sim, and the first issues of Starchild, also signed. I wasn’t interested in Hepcats for some reason. I also was able to fill in my Valiant collection right around the time Unity began.

Valiant was a bit of a revelation. They honestly didn’t look like much, but once you cracked open the books and read them, they grabbed you. Especially in the early days, Valiant had the advantage of story. Each issue told a complete tale, even when it was continuing. The Valiant Universe was grounded in reality in a way that Marvel and DC had not, and it made for compelling reading. It also was still small enough that you could collect the back issues and get the entire story, which was important as Unity approached.

Unity was heavily promoted in the summer of 1992. It was a crossover, sure, but it also was offering a free zero issue with a cover from Barry Windsor-Smith. I was unfamiliar with the Gold Key characters Valiant was using, but fans who were spoke well of the updated versions of Magnus Robot Fighter and Solar: Man of the Atom. Valiant also made waves in the collecting side of things, first with the coupon-clipping giveaway campaigns for zero issues of Magnus and Harbinger, as well as the gold editions of books like Archer & Armstrong. The covers for the first month of Unity books were by Frank Miller, with the second month’s covers by Walter Simonson. And Valiant had a true breakout star artist in David Lapham, who progressed from novice to pro in the span of a few issues of Harbinger.

Repeating the drama of the previous summer, when Claremont left X-Men, news spread that Shooter was out at Valiant. I remember checking the Valiant books that shipped after this news broke, and it took a couple months for the company to address it. What exactly happened was difficult to know at the time, but Shooter made it clear later on in convincing accounts that it was the greed of his former partners that lead to his ouster. As a fan, seeing that Winds0r-Smith was sticking around in some kind of official capacity was encouraging, but the excitement quickly faded and soon he was gone. Valiant was a shell of its former self and I soon dropped their books – there was an avalanche of new material being advertised for 1993 and dollars would need to be spent judiciously.

Before that, however, came my first work-life crossover with comics. All it took was for the Man of Steel himself to bite the bullet.

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