A longtime showbiz journalist and fan's thoughts on comic books, movies and other cool stuff.

Tag: The Amazing Spider-Man

Comic-Shop Memories: Spinner Racks and Corner Stores, Edmonton, Alta., 1973-1985

I realize the biggest gap in what I’ve written so far is that I haven’t explained my earliest experiences with comics.

My first memory of comic-book material was on television. When I was about 4 — around 1973 — one of the local TV stations in Edmonton aired episodes of the various 1960s DC animated series at about 12:30 p.m. each weekday, right after The Flintstones.

(A side note: The Flintstones ran every weekday at noon on CFRN-TV in Edmonton for pretty much my entire childhood. It was how we measured lunch, as the morning session at school ended at 11:45 a.m. You got home just in time to grab your sandwich or bowl of soup and sit down to watch The Flintstones, and then head back to school after it was over. School resumed about 12:55 p.m., so you usually had a few minutes on the playground before class resumed. I remember visiting Edmonton in the mid-1990s, and The Flintstones was still playing at noon!)

These DC toons alternated, with Superman, Batman, Superboy, and Aquaman all getting a day to themselves. I think Superman may have aired twice.

Then there were the 1960s Spider-Man cartoons. Because this show was produced in its first two seasons by Toronto-based Grantray-Lawrence Animation, the show counted as Canadian content. Even back then, the Canadian government required broadcasters to fill a certain percentage of their airtime with shows produced in Canada. Since Spider-Man qualified, and it was popular, it was in constant re-runs from the 1970s well into the 1990s — usually on the independent channel, CITV-TV.

We had cable back then, but it was minimal compared to what we now think of as cable TV. We got via cable all the local Edmonton broadcast channels, plus the broadcast channels from Spokane, Washington. This included an independent channel, as well as the CBS, ABC, NBC, and PBS affiliates — effectively doubling the number of channels we had. There was no cable box, but every channel from 2 to 13 had something on it.

It was through these channels that we got American Saturday morning cartoons. My earliest memories of Hanna-Barbera shows like Scooby-Doo and Speed Buggy, packages of classic Warner Bros. shorts, and, eventually, Super Friends. For years, getting up to eat cereal and watch cartoons was the best and only way to spend Saturday mornings without exposing yourself to dark and freezing winter conditions.

Before we got Super Friends, there was Shazam! This was a live-action show, made super cheap (not that I knew that at the time), and paired with a second superhero show, Isis. But what grabbed my imagination was the transformation sequence where Billy Batson yelled “Shazam!” and turned into Captain Marvel.

Opening credit sequence to the 1970s Shazam! TV series.

Which lead directly to the first comic book I remember owning: A Shazam! treasury edition I later came to know as Limited Collector’s Edition #C-27. I particularly remember one Captain Marvel Jr. story in which Freddy Freeman was captured at a circus, gagged, and left in a guillotine. He managed to loosen the gag enough to shout “Captain Marvel!” in time to transform — the guillotine blade broke on his neck. Cool stuff!

I didn’t buy that comic — or any others for a while — myself. But there always were comics around. We spent summers at various lake cabins with other families with older kids, and comics were just all over the place. There were plenty of Harvey Comics, Archie Comics, Gold Key Comics, Marvel Comics (especially Millie the Model), and DC books (Batman was popular). With no TV, comics were just what we all curled up and read when it rained or you were just tired from running around outdoors all the time.

When I got a little older, the corner store loomed large in the lives of all the kids in our neighborhood. We were constantly asking our parents for a quarter or two to fund a trip to “the store.” The great thing was you could get just about anything you wanted for a couple of quarters: a chocolate bar, pack of gum, bag of chips, small box of candy, a pack of trading cards (with gum), a bottle of pop, or a comic book.

The store did a lot of business with the neighborhood kids, so the candy and comics — displayed in a classic spinner rack — always were upfront. Located at 12305 63rd Ave., the store did not have a name that I can recall. It was a standard neighborhood convenience store that sold basics like bread, milk, canned goods, newspapers, magazines, and cigarettes. It was owned by a family that came to Canada from Lebanon, and they frequently seemed to sell it to a cousin or brother or uncle — but it always stayed in the family, and they always were very kind to the neighborhood kids.

Such stores were everywhere. Every neighborhood had one. And every one of them had a spinner rack of comics. Comics also could easily be found alongside racks of paperback novels at a drug store, and sometimes in supermarkets. Pretty much anywhere you could stop in for a pack of smokes, a newspaper, or a pack of gum was a place to get comics.

Most of the comics I bought were at “the store.” I remember stopping in one night with my dad, who let me buy a Superman and a Spider-Man — likely The Amazing Spider-Man #162 (Nov. 1976) since I pretty clearly remember Nightcrawler on the cover.

Science fiction was popular at the time, with reruns of the original Star Trek in full swing, so I bought several issues of the Gold Key Trek comic off the racks. I also liked Space: 1999 and The Six Million Dollar Man, and bought the Charlton comics based on those shows. I distinctly remember the story in the John Byrne-drawn Space:1999 #6 — and had no idea he lived just down the road in Calgary at the time.

Star Wars, of course, changed everything. I didn’t see the movie until June 1977, and the first Star Wars comic I saw was issue #3. A friend of mine had a copy of #2, and I managed to score a copy of #1 — the first comic I expressly went looking for — one day at Mike’s Newsstand on Jasper Avenue in downtown Edmonton. Actually, what happened is I spotted the comic there while visiting with friends and, having no money, pleaded with my Dad to go stop by from his office on the way home the next week and buy it for me. And he did!

The treasury editions that Marvel and Whitman published were easy to find, and that’s how I and most of my friends read the adaptation of the movie. Over, and over, and over. They had better printing, too, than the original comics, and were what we now would call oversize.

In the fall of 1977, I bought a copy of Star Wars #7 — the first original Star Wars comic book story. And that was it. I was on the hunt for all the issues after that. I missed #8 and #9, though friends of mine had them and I borrowed or read their copies while hanging out at their houses. Starting with #10, I figured out that Star Wars comics showed up about the third week of the month, usually on a Tuesday. I started timing my searches and successfully bought just about every issue from there through #31. Then there was a stretch where the store stopped carrying comics for a bit, then brought them back in time for Star Wars #39 and the adaptation of The Empire Strikes Back.

The other book I read at the time was Marvel’s Battlestar Galactica. I wanted the TV series to be good, but too many episodes were disappointing fill-in episodes using old Western movie sets. The comic, however, started to get really good after the show was canceled. Walt Simonson took over writing and drawing, and his talent in both disciplines was evident.

The last year of my early comics reading was 1981. The Battlestar comic was canceled. I read Star Wars through #54. And I also had the Marvel Super Special adaptation of Raiders of the Lost Ark, which was the hottest movie of the year. I don’t remember making any conscious decision to stop reading comics, I just moved on to other things.

Marvel Super Special #18 cover.

Fall of 1981 was when I started junior high school, began to earn money by delivering newspapers after school, and became more interested in music and sports — particularly soccer and hockey. Edmonton was then a new addition to the NHL with the Oilers, and had this young hotshot named Wayne Gretzky who played for them. Gretzky and the other young stars of the Oilers were not much older than me — I was 12, they were around 20 — but their on-ice heroics made them appear almost like real-life superheroes who lived in our midst.

I don’t think I bought another comic until 1985, when I dug out my stack of Star Wars comics and rediscovered them. That lead me to the 7-11 and my purchase of Star Wars #96 — and I’ve never stopped buying comics since.

Comic-Shop Memories: AAA Best Comics, 1988-1989, Phoenix, Ariz., Part 1

Completing my freshman year at University of Arizona, I returned to Scottsdale for the summer. I think I took a short visit back to Edmonton, and then returned to Scottsdale and secured a summer job in the engineering department at the Hilton Scottsdale Resort & Villas, located at 6333 N. Scottsdale Road. I remember getting my first check and heading to the comics shops, the closest of which that I knew to be a good one was AAA Best Comics, located at 9204 N. Seventh St. in Phoenix.

This was the shop to which Fog Hollow transferred its subscription accounts when it closed the year before. I don’t remember much about my single visit to the store the year before, but I do remember pulling up to AAA Best on a sunny morning in June 1988 and walking in to find an older woman sitting by the door and announcing to her son, the owner, that he had a customer. The man was Ken Strack, and he was a terrific comic shop owner who earned a lot of my business for the next five or six years.

Excalibur #1 (Oct. 1988). Art by Alan Davis and Paul Neary.

On that day, Ken was busy sorting and the new issues were just laid out on a table in near the front entrance. The store occupied a long and narrow space at the end of a strip mall structure. I distinctly recall Excalibur #1 was just out and I scooped it up ASAP to flip through the lovely artwork by Alan Davis and Paul Neary. The other book I recall grabbing, either on that visit or one shortly thereafter, was Marvel Comics Presents #1, with that cool Walt Simonson wrap-around cover.

Marvel Comics Presents #1 (Early Sept. 1988). Cover art by Walt Simonson (and friends).

This also was the summer when Marvel experimented with twice-monthly publication of its top titles, which included X-Men and The Amazing Spider-Man. The latter was, of course, drawn by Todd McFarlane and was taking off like a rocket.

I still visited other stores, most notably All About Books & Comics, during this time. But AAA Best was my favorite. Ken was quick to spark a discussion and recommend new books based on what he knew you liked. I looked forward to visiting the shop as much to talk with him about comics as to buy my weekly stash. I once was checking out with a large stack and as he rang them up, I said it should keep me busy for a week or so. His reply was something along the lines of “No way! You gotta grab a bowl of cereal and stay up all night reading them!”

I kept my subscriptions with AAA Best even when I went back to school in Tucson that fall for my sophomore year. I had a new place to live in a different part of town, but I also had a car and a girlfriend I met in traffic school that summer. She was starting as a freshman at U of A, but I was so insecure about my comics habit that I didn’t tell her about it until we’d been dating a few months already. I need not have worried. She thought it was kind of cool and even read some of the books — she liked McFarlane’s Amazing Spider-Man — when I’d acquire a new stack of stuff.

I had braces at this time, and at least once a month would come up to Scottsdale to have the orthodontist adjust them. He had office hours on Saturday morning, so after my appointment, I’d head over to AAA Best. One day in January 1989, Ken was on the phone when I walked into the store. He was having an animated conversation with someone about flying in for an event, weekend accommodations, etc. At the end, he pulled out a copy of The Amazing Spider-Man, #315, which was the most-recent issue at the time, to look up the circulation figures in the statement of ownership in the back, and said he’d be happy to pop a few copies in the mail. That was when I realized he was talking to the one and only Todd McFarlane. When Ken hung up, he looked at me and said, “You are sworn to secrecy!” He then told me that McFarlane was coming for a store signing that spring and that subscribers like myself would get a special poster signed by Todd, whether they could make the event or not. This was quite exciting news, to be sure, but it was easy to keep to myself since I knew almost no one who would have known who McFarlane was.

The front page of the Life & Leisure section from The Arizona Republic newspaper on March 23, 1989, featured this interview with Todd McFarlane.
He says at the end that he ultimately wants to do a gag strip like Garfield.

The signing itself was March 25, 1989 — a Saturday. There was an article with and interview with McFarlane on the front of the Life & Leisure section of The Arizona Republic newspaper on March 23, 1989, promoting the signing and, when I arrived fairly early on there was already a long line of folks ready to meet Todd. It took a long time, and I’m glad this was March instead of July. Todd at one point agreed to take a short break to review the portfolios of artists looking for feedback. But eventually, I got to the front of the line. Todd was sitting at a table in the back of the shop, with a stack of original Spider-Man art that was for sale, as well as copies of most of his books for sale at then-relevant prices. I regret not buying any of that art, but at the time $75 or $100 a page was out of my price range. I remember the guy in front of me bought a copy of The Incredible Hulk #340 for $10, and Todd teased him by saying he could buy 10 Spider-Mans instead for the same price.

My signed copy of The Amazing Spider-Man #300 (May 1988), which I’ve kept in a mylar sleeve for more than three decades now. It is not now, nor will it ever be, for sale.

I got my copy of The Amazing Spider-Man #300 signed — I’d never been to a signing before and hadn’t thought to bring more than the one comic for him to sign! He also signed the poster the store had printed up. That poster now hangs, framed, quite visibly near the dining table in my house.

My signed poster from Todd McFarlane’s 1989 appearance at AAA Best Comics. I have number 52 out of 2000 because my subscription box number at the shop was 52.

That summer, I worked again in Phoenix at American Express — this time tracking down, repairing and cleaning credit-card authorization. Not very exciting — and sometimes quite disgusting — but it did put me in position to visit All About Books & Comics and then swing by AAA Best on the way home. I remember buying a copy of Marvel Graphic Novel #5: X-Men — God Loves, Man Kills that summer at AAA Best, and being completely blown away by it.

And for those who don’t remember or weren’t there yet, 1989 was a huge summer for movies, starting with the release in May of Indiana Jones and the Last Crusade and followed by Star Trek V: The Final Frontier, License to Kill, Ghostbusters II and, of course, Tim Burton’s Batman. The rest of the summer was pretty good too, with Lethal Weapon 2 and James Cameron’s The Abyss. It was all very exciting at the time, even though most of those movies haven’t held up especially well. (One thing to remember is there was a writer’s strike in Hollywood in 1988 that limited rewrites on a lot of those movies, including most notably Batman and Star Trek V. The TV networks were so starved for cash, they started re-shooting old Mission: Impossible scripts as a new series, and Star Trek: The Next Generation used a few scripts that were originally written 10 years prior for the never-made Star Trek: Phase II series that eventually became Star Trek: The Motion Picture.)

The runaway success of Batman showed a comic-book property could result in a good movie and make a ton money at both the box office as well as with sales of T-shirts, toys, books and comics. The teaser trailer Warner Bros. released in early 1989 got everyone very excited and Batman comics started selling in big numbers, picking up lots of new readers. New comics at the time were still only 75 cents or $1, so they were cheap enough for kids excited by the movie to buy and read.

The movie came out at a good time for DC Comics, which had been doing right by Batman for a few years with things like The Dark Knight Returns, Batman: Year One, Batman: Year Two, Batman: Ten Nights of the Beast and Batman: A Death in the Family. DC’s investment in quality was really paying off for them.

Leading into the movie was DC’s celebration of Batman’s 50th anniversary with a really terrific story in Detective Comics #598-600 that was written by the new movie’s scripter, Sam Hamm, and drawn by Denys Cowan and Dick Giordano. (That writer’s strike idled Hamm, who I recall reading was quite pleased he was being paid to write comics when there were no movie or TV work to be had.) Issues #598 and 600 were 80-page giants, featuring lots of tributes in the back to Batman from top artists and writers in comics and beyond. I remember how impressive it was that the likes of Ray Bradbury and Stephen King, along with the unexpected tribute from Stan Lee, had classed up those books.

There also was a booming business in selling trade paperbacks of The Dark Knight Returns and Batman: Year One. And Alan Moore and Brian Bolland’s Batman: The Killing Joke was also in the mix, proving endlessly popular that summer with a spot-on $3.50 cover price because it was the closest of any of them to the movie’s plot.

And the public interest was extremely intense. Demand was so high for Batman T-shirts that there was a worldwide shortage of black cotton. (I read this in Variety years later in an article interviewing the then-head of Warner Bros. Consumer Products, but I don’t have the specific citation.) Every newspaper, TV station and radio outlet was doing something Batman related, from interviewing fans to “morning zoo” DJs joking about what kind of sound-effect would appear on screen when Bruce Wayne and Vicki Vale got intimate.

I was late to the game on Batman comics, but Ken set me up with trade paperbacks and enough recent issues of Detective Comics and Batman to keep me happy. This was my first regular pathway into DC Comics, which were really strong in those first few years after the reset of Crisis on Infinite Earths. I discovered the Justice League comics by Keith Giffen and J.M. DeMatteis, and loved that affectionate and funny take on superheroes. I tried stuff like Emerald Dawn, which relaunched Green Lantern, but it didn’t take with me.

Marvel was, of course, still going strong with all the Spider-Man, X-Men, The Punisher, Silver Surfer and Avengers titles. I also really dug Marvel Comics Presents, an anthology that exposed me to a lot of characters I hadn’t read before, including Black Panther in an excellent 25-part serial by Don McGregor and Gene Colan.

When I went back to Tucson that August for school, I again had a new place to live, in a new part of town. I also had broken up with my girlfriend and was now intent on majoring in journalism. I don’t know why I stopped getting my new comics from AAA Best, but it was a temporary situation, to be sure.

More to come …

‘Avengers’ Shows Superheroes No Longer Need Comics

Iron Man (Robert Downey Jr.) soars through the New York skyline in Avengers.
Since I’m writing about the visual effects on Avengers for an upcoming issue of Animation Magazine, I got to see the movie last week at the Disney lot and found the movie to be very, very entertaining. Avengers is a huge movie, with nearly every cent of its reported $220 million budget up there on the big screen, and the deft handling of the story will earn it a huge audience and huge box office to go with it. 
Not only does Avengers successfully adapt the comic book series to the big screen, it actually improves on it. There’s no way that even the the best issue of Avengers ever published can really compete with the movie for the time and money of a modern audience. This poses a problem for those who make, publish, sell and read comics because it removes one of the few great selling points of the medium: That comics can tell stories on a scale and scope that movies cannot. And that is no longer true.
It’s also hard to argue with the math. According to data presented at the 2011 ICV2.com Graphic Novel Conference, the entire comic book industry posted combined sales of single issues and graphic novels in 2010 of $635 million. (This was the last year for which I could find info for — and that revenue was down from 2009. If anyone has more current info, send me the link.) By contrast, Avengers is now expected to cross the $500 million mark by the end of its first weekend playing here in the United States (it opened last week in a number of international markets to huge impact), and seems destined to easily become a billion-dollar grosser just at the box office. That doesn’t include ancillary revenues such as merchandise and licensing, and the long life the movie will have in home video formats from now until the copyright expires under current law in 2107. 
Basically, this one movie will likely generate more than double what the entire comics industry did in 2010. Add in what The Dark Knight Rises is likely to make, as well as The Amazing Spider-Man, and these three movies will lap the comics biz many times over in a single year. 
In the 1980s and 1990s, fans often said that good comic book movies would put the world on notice that the comics they were based on were good enough to check out, and the new readers — and respect — would just roll on in. With the former now reality, the latter looks less and less likely. 
Thor (Chris Hemsworth) and Captain America (Chris Evans) fight on in Avengers
After Avengers, what’s left for superhero comics to do? Will anyone who likes this big, bold and fun superhero flick be at all impressed by the latest $4 an issue yak-fest from Brian Michael Bendis? Or want to dig through endless crossovers and convoluted back story? I doubt it. 
Just as I also doubt that Marvel or Disney will in any way alter the way they go about publishing comics these days. It seems that, as long as publishing keeps making money and keeps viable Marvel’s many copyrights and trademarks in the marketplace, they’ll keep publishing comics. 
I’m more concerned about the state of the former, though. I don’t see the market for print comics increasing in any significant way any time soon. The distribution is way too spotty, the cost of a comic too high, and the content of the superhero comics put out by Marvel and DC too narrowly focused on the niche that is the direct market. 
Captain America (Chris Evans) and Tony Stark (Robert Downey Jr.) confer on the SHIELD Helicarrier in Avengers.
Digital distribution is the obvious future for pretty much any medium that has not already embraced it. I myself don’t care to read comics on my phone or computer, though I would like to try it on an iPad some day. And while publishers have done a much better job getting comics out there for sale digitally, I think the content is going to remain a big stumbling block for all the reasons I cited above. Just porting over the niche-oriented direct market content won’t attract a mainstream audience. The content must be tailored to the format and the medium, and it appears most comics companies are barely even acknowledging this question, let alone dealing with it.
The comics must be better, much better, than they are now, and tailored to the audience that a movie like Avengers appeals to in order to have the first chance of expanding readership.

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