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Tag: Marvel Comics Presents

Comic-Shop Memories: AAA Best Comics, 1991, Phoenix, Ariz., Part 3

The summer of 1991 was huge for two reasons: X-Force #1 (Aug. 1991) and X-Men #1 (Oct. 1991).

I was mostly buying new comics from AAA Best, where I had a pull list. But I was really into it at this point and spent most of my free time that summer hitting every comic shop I could find in the Phoenix area. All About Books and Comics was my No. 2 choice. They had their main store on Camelback Road and also a small Scottsdale location close to where I was staying with my parents.

Most of the comics I was reading at this point were solidly entertaining, and I was buying a lot of them, so I wasn’t trying a ton of new books. Batman, Spider-Man, Justice League, Doom Patrol, Avengers, The Sandman, Hellblazer and probably a few others were keeping me pretty busy.

It was all about the X-Men that summer. The commercial success of the book with Jim Lee on it just spilled over into everything. Interest in X-Men comic books may never have been higher. Both the collector crowd, dominated at this time by speculators who bought up multiple copies — even cases! — of new issues as they came out, and the fans more into the creative and storytelling side of things were unable to resist the oncoming onslaught of X-Men books.

But this interest also was so intense, it couldn’t help but radically change the comics themselves. When Chris Claremont took over as writer on X-Men in 1974, this was a very small and unimportant corner of the Marvel Universe. A mere 17 years later, X-Men and its various spinoffs were an industry of their own. The demand for X-Men material was insatiable, and Marvel was more than happy to do its best to deliver.

There was one problem. Claremont and his closest collaborators — the artists he worked with, as well as the editors who backed him, most notably Louise Simonson and Ann Nocenti — couldn’t deliver on their own nearly enough material to meet that demand, though they appeared to have a solid grip on the core of the X-Men franchise. And other comics creators, spying the very large checks X-Men books generated under Marvel’s sales incentives program, wanted a piece of that pie.

That changed with the publication of Barry Windsor-Smith’s Weapon X serial in Marvel Comics Presents #72-84 (March-September 1991). Claremont for years resisted any attempt to fill in the gaps in Wolverine’s past, and now another creator was doing exactly that.

Marvel Comics Presents #84 (Sept. 1991).
Cover art by Barry Windsor-Smith.

Suddenly, copies of Marvel Comics Presents were hard to find. I had missed a number of issues prior to Weapon X and had to track down the first issue in particular by visiting just about every store in the Phoenix area before finding one at, I believe, All About Books and Comics.

As the release of X-Force #1 approached, there was a lot of excitement because, for the first time I could remember, comics were becoming popular within the larger culture. I saw people wearing X-Force T-shirts at Target. The Levi’s TV ad featuring Rob Liefeld and Spike Lee was a minor sensation on TV. Comics shops on new release day and weekends were crowded.

And suddenly the comics world didn’t seem so distant from the rest of the world.

I stopped by AAA Best the day that X-Force #1 came out — the first week of June 1991 — to pick up my regular stack of comics as well as take part in that momentous event. The store was more crowded than I’d ever seen it, with people lining up to buy huge stacks of copies of that issue. One guy proudly boasted that he was buying 25 copies of the book – and that this was nothing compared to what he was going to get when X-Men #1 came out.

Polybagged copy of X-Force #1 (Aug. 1991).
Cover art by Rob Liefeld.

While there was only one cover, each copy of X-Force #1 was polybagged with one of five trading cards drawn by Liefeld. That means most people bought six copies — five to save, and one to open and read. Within a week, I saw All About’s main location was selling the extra cards from opened copies — for a premium. There also was a brief sensation about a certain number of copies that for some reason had a reversed image of Captain America in the UPC box on direct market issues. I don’t know if that’s a legit variant, but I did scoop up an extra set of those for some reason I’m glad to have forgotten.

I spent most of my free time that summer driving through the desert heat from comic shop to music store to movie theater to bookstore and back around again. One of the nearby stops was a Bookstar outlet in the then-still-new Scottsdale Pavilions. They didn’t have much in the way of comics, but they did have a big newsstand that included copies of the Comics Buyers’ Guide. I doubt I’ll ever forget picking up the July 12 issue and reading that Jim Lee was taking over as plotter of the book, with John Byrne stepping in to script, while Claremont took a “sabbatical.” This was less than a month before X-Men #1 was due out.

Cover story in Comics Buyer’s Guide #921 (July 12, 1991).

There was no internet back then, and few publications that carried comic book news in a timely enough fashion to learn any more details before X-Men #1 came out on Aug. 13, 1991. The new issues of The Uncanny X-Men offered no hint of what was to come. Jim Lee stopped drawing the series after issue #277 (June 1991), with the incredible Paul Smith returning for #278 (July 1991), and Andy Kubert on #279 (Aug. 1991), on which Claremont’s run ended halfway through the comic. The rest was by Fabian Nicieza, who wrapped up the storyline in #280 (Sept. 1991) and set the stage for the Mutant Genesis relaunch.

That summer also was a big one for Star Trek, which was celebrating its 25th anniversary. Star Trek: The Next Generation continued to thrive on TV, its reputation growing with every new episode that aired. The original crew also was due back for one final voyage, with Star Trek VI: The Undiscovered Country scheduled for a December release. Not only was the original crew getting back together, but Star Trek II: The Wrath of Khan director and writer Nicholas Meyer was returning to both roles. There also was a rumor that TNG’s Michael Dorn had been cast in a small role in the movie.

The teaser trailer was frustratingly unspecific, but the title — originally meant by Meyer for Star Trek II — was terrific and built up expectations for a satisfying and very final finale.

On the comics side, DC put two more great Star Trek annuals, and put together the first sanctioned crossover between TOS and TNG with a pair of four-issue miniseries called The Modala Imperative. The creative teams swapped, with TNG comic scribe Michael Jan Friedman starting things off with a four-issue story of Kirk and Co. that was released biweekly that summer.

It was followed up with a sequel TNG series by regular TOS scribe Peter David that brought back Admiral McCoy from the TNG premiere episode “Encounter at Farpoint,” as well as an older Spock who was now an ambassador. (That last detail later panned out on the show itself when Leonard Nimoy returned that fall for a two-episode run as Spock on TNG, “Reunification.”)

There also was to be an original hardcover TOS graphic novel titled Debt of Honor from Chris Claremont and artist Adam Hughes, but it was delayed into 1992. More on that later.

August was the big month. With X-Men #1 (Oct. 1991), Marvel was releasing five variants of the double-size first issue. The first four would be standard format comics with covers that would connect to form a single image. Each also had its own pinup spread by Jim Lee. The fifth edition was a deluxe edition on glossy paper with no ads, all the spreads from the other four variants, a double gatefold cover with all four of the other covers as a single image, and some bonus sketches by Lee. The editions were released once a week, rather than all at once, with Marvel pushing back the release of X-Men #2 (Nov. 1991) a week to make room for the deluxe edition room to have its own week in the spotlight.

X-Men #1 — Cover E (Oct. 1991). Cover art by Jim Lee and Scott Williams.

Ken Strack at AAA told me that he thought the deluxe edition might be hot enough to be worth something. But at that time no one expected Marvel would print and ship 8 million copies of the book, making it the highest-selling comic of all time (at least to comics shops) and the most common. I picked up a couple copies of the first edition at AAA Best on the day of release, also swinging by All About’s Scottsdale location just to get some of the contact buzz.

Reading the book was bittersweet. It was much better than X-Force #1, featuring the full-on return of Magneto as a villain, some cool Danger Room shenanigans to introduce the new Lee costume designs, an orbital nuclear blast, and a final showdown in Genosha. To be continued!

The Uncanny X-Men #281 (Oct. 1991).
Cover art by Whilce Portacio and Art Thibert.

The Uncanny X-Men #281 (Oct. 1991), came out the same day as the first edition of X-Men #1, and was more of a mess. Marvel countered Claremont’s departure by bringing back John Byrne to script both series over plots from Jim Lee (starting in X-Men #4 (Jan. 1992)) and Whilce Portacio in Uncanny #281. While Portacio’s art was exciting, let’s just say letting an artist with limited writing ability plot one of your most visible and top-selling series is about as good an idea as it sounds. The story involved some Sentinels, the return of the Hellfire Club, and some new villains that didn’t make much of an impression at the time.

X-Men #2 (Nov. 1991).
Cover art by Jim Lee and Scott Williams.

Claremont changes his plans for the series to wrap things up as best he could. While X-Men #1 was originally intended to be an introductory issue Claremont referred to as “X-Men 101,” it now kicked off a three-issue storyline that attempted to resolve the Xavier-Magneto conflict in some kind of convincing manner. When X-Men #3 (Dec. 1991) shipped in October, it was truly the end of an era. There was no acknowledgement of Claremont’s departure, no farewell message — no mention in any way that the man arguably most responsible for this commercial triumph was being displaced from that role.

X-Men #3 (Dec. 1991).
Cover art by Jim Lee and Scott Williams.

Between the release of the first edition of X-Men #1 and the fifth edition, I returned to Tucson and the University of Arizona for my final semester. I was originally slated to be the assistant news editor for the Arizona Daily Wildcat, but after only a few weeks found myself promoted to full news editor, in charge of keeping something like eight reporters busy covering the goings on of a campus of 36,000 students. Oh, and a full load of classes, too.

Next: How I almost — almost! — stopped buying comics after graduation.

Comic-Shop Memories: AAA Best Comics, 1988-1989, Phoenix, Ariz., Part 1

Completing my freshman year at University of Arizona, I returned to Scottsdale for the summer. I think I took a short visit back to Edmonton, and then returned to Scottsdale and secured a summer job in the engineering department at the Hilton Scottsdale Resort & Villas, located at 6333 N. Scottsdale Road. I remember getting my first check and heading to the comics shops, the closest of which that I knew to be a good one was AAA Best Comics, located at 9204 N. Seventh St. in Phoenix.

This was the shop to which Fog Hollow transferred its subscription accounts when it closed the year before. I don’t remember much about my single visit to the store the year before, but I do remember pulling up to AAA Best on a sunny morning in June 1988 and walking in to find an older woman sitting by the door and announcing to her son, the owner, that he had a customer. The man was Ken Strack, and he was a terrific comic shop owner who earned a lot of my business for the next five or six years.

Excalibur #1 (Oct. 1988). Art by Alan Davis and Paul Neary.

On that day, Ken was busy sorting and the new issues were just laid out on a table in near the front entrance. The store occupied a long and narrow space at the end of a strip mall structure. I distinctly recall Excalibur #1 was just out and I scooped it up ASAP to flip through the lovely artwork by Alan Davis and Paul Neary. The other book I recall grabbing, either on that visit or one shortly thereafter, was Marvel Comics Presents #1, with that cool Walt Simonson wrap-around cover.

Marvel Comics Presents #1 (Early Sept. 1988). Cover art by Walt Simonson (and friends).

This also was the summer when Marvel experimented with twice-monthly publication of its top titles, which included X-Men and The Amazing Spider-Man. The latter was, of course, drawn by Todd McFarlane and was taking off like a rocket.

I still visited other stores, most notably All About Books & Comics, during this time. But AAA Best was my favorite. Ken was quick to spark a discussion and recommend new books based on what he knew you liked. I looked forward to visiting the shop as much to talk with him about comics as to buy my weekly stash. I once was checking out with a large stack and as he rang them up, I said it should keep me busy for a week or so. His reply was something along the lines of “No way! You gotta grab a bowl of cereal and stay up all night reading them!”

I kept my subscriptions with AAA Best even when I went back to school in Tucson that fall for my sophomore year. I had a new place to live in a different part of town, but I also had a car and a girlfriend I met in traffic school that summer. She was starting as a freshman at U of A, but I was so insecure about my comics habit that I didn’t tell her about it until we’d been dating a few months already. I need not have worried. She thought it was kind of cool and even read some of the books — she liked McFarlane’s Amazing Spider-Man — when I’d acquire a new stack of stuff.

I had braces at this time, and at least once a month would come up to Scottsdale to have the orthodontist adjust them. He had office hours on Saturday morning, so after my appointment, I’d head over to AAA Best. One day in January 1989, Ken was on the phone when I walked into the store. He was having an animated conversation with someone about flying in for an event, weekend accommodations, etc. At the end, he pulled out a copy of The Amazing Spider-Man, #315, which was the most-recent issue at the time, to look up the circulation figures in the statement of ownership in the back, and said he’d be happy to pop a few copies in the mail. That was when I realized he was talking to the one and only Todd McFarlane. When Ken hung up, he looked at me and said, “You are sworn to secrecy!” He then told me that McFarlane was coming for a store signing that spring and that subscribers like myself would get a special poster signed by Todd, whether they could make the event or not. This was quite exciting news, to be sure, but it was easy to keep to myself since I knew almost no one who would have known who McFarlane was.

The front page of the Life & Leisure section from The Arizona Republic newspaper on March 23, 1989, featured this interview with Todd McFarlane.
He says at the end that he ultimately wants to do a gag strip like Garfield.

The signing itself was March 25, 1989 — a Saturday. There was an article with and interview with McFarlane on the front of the Life & Leisure section of The Arizona Republic newspaper on March 23, 1989, promoting the signing and, when I arrived fairly early on there was already a long line of folks ready to meet Todd. It took a long time, and I’m glad this was March instead of July. Todd at one point agreed to take a short break to review the portfolios of artists looking for feedback. But eventually, I got to the front of the line. Todd was sitting at a table in the back of the shop, with a stack of original Spider-Man art that was for sale, as well as copies of most of his books for sale at then-relevant prices. I regret not buying any of that art, but at the time $75 or $100 a page was out of my price range. I remember the guy in front of me bought a copy of The Incredible Hulk #340 for $10, and Todd teased him by saying he could buy 10 Spider-Mans instead for the same price.

My signed copy of The Amazing Spider-Man #300 (May 1988), which I’ve kept in a mylar sleeve for more than three decades now. It is not now, nor will it ever be, for sale.

I got my copy of The Amazing Spider-Man #300 signed — I’d never been to a signing before and hadn’t thought to bring more than the one comic for him to sign! He also signed the poster the store had printed up. That poster now hangs, framed, quite visibly near the dining table in my house.

My signed poster from Todd McFarlane’s 1989 appearance at AAA Best Comics. I have number 52 out of 2000 because my subscription box number at the shop was 52.

That summer, I worked again in Phoenix at American Express — this time tracking down, repairing and cleaning credit-card authorization. Not very exciting — and sometimes quite disgusting — but it did put me in position to visit All About Books & Comics and then swing by AAA Best on the way home. I remember buying a copy of Marvel Graphic Novel #5: X-Men — God Loves, Man Kills that summer at AAA Best, and being completely blown away by it.

And for those who don’t remember or weren’t there yet, 1989 was a huge summer for movies, starting with the release in May of Indiana Jones and the Last Crusade and followed by Star Trek V: The Final Frontier, License to Kill, Ghostbusters II and, of course, Tim Burton’s Batman. The rest of the summer was pretty good too, with Lethal Weapon 2 and James Cameron’s The Abyss. It was all very exciting at the time, even though most of those movies haven’t held up especially well. (One thing to remember is there was a writer’s strike in Hollywood in 1988 that limited rewrites on a lot of those movies, including most notably Batman and Star Trek V. The TV networks were so starved for cash, they started re-shooting old Mission: Impossible scripts as a new series, and Star Trek: The Next Generation used a few scripts that were originally written 10 years prior for the never-made Star Trek: Phase II series that eventually became Star Trek: The Motion Picture.)

The runaway success of Batman showed a comic-book property could result in a good movie and make a ton money at both the box office as well as with sales of T-shirts, toys, books and comics. The teaser trailer Warner Bros. released in early 1989 got everyone very excited and Batman comics started selling in big numbers, picking up lots of new readers. New comics at the time were still only 75 cents or $1, so they were cheap enough for kids excited by the movie to buy and read.

The movie came out at a good time for DC Comics, which had been doing right by Batman for a few years with things like The Dark Knight Returns, Batman: Year One, Batman: Year Two, Batman: Ten Nights of the Beast and Batman: A Death in the Family. DC’s investment in quality was really paying off for them.

Leading into the movie was DC’s celebration of Batman’s 50th anniversary with a really terrific story in Detective Comics #598-600 that was written by the new movie’s scripter, Sam Hamm, and drawn by Denys Cowan and Dick Giordano. (That writer’s strike idled Hamm, who I recall reading was quite pleased he was being paid to write comics when there were no movie or TV work to be had.) Issues #598 and 600 were 80-page giants, featuring lots of tributes in the back to Batman from top artists and writers in comics and beyond. I remember how impressive it was that the likes of Ray Bradbury and Stephen King, along with the unexpected tribute from Stan Lee, had classed up those books.

There also was a booming business in selling trade paperbacks of The Dark Knight Returns and Batman: Year One. And Alan Moore and Brian Bolland’s Batman: The Killing Joke was also in the mix, proving endlessly popular that summer with a spot-on $3.50 cover price because it was the closest of any of them to the movie’s plot.

And the public interest was extremely intense. Demand was so high for Batman T-shirts that there was a worldwide shortage of black cotton. (I read this in Variety years later in an article interviewing the then-head of Warner Bros. Consumer Products, but I don’t have the specific citation.) Every newspaper, TV station and radio outlet was doing something Batman related, from interviewing fans to “morning zoo” DJs joking about what kind of sound-effect would appear on screen when Bruce Wayne and Vicki Vale got intimate.

I was late to the game on Batman comics, but Ken set me up with trade paperbacks and enough recent issues of Detective Comics and Batman to keep me happy. This was my first regular pathway into DC Comics, which were really strong in those first few years after the reset of Crisis on Infinite Earths. I discovered the Justice League comics by Keith Giffen and J.M. DeMatteis, and loved that affectionate and funny take on superheroes. I tried stuff like Emerald Dawn, which relaunched Green Lantern, but it didn’t take with me.

Marvel was, of course, still going strong with all the Spider-Man, X-Men, The Punisher, Silver Surfer and Avengers titles. I also really dug Marvel Comics Presents, an anthology that exposed me to a lot of characters I hadn’t read before, including Black Panther in an excellent 25-part serial by Don McGregor and Gene Colan.

When I went back to Tucson that August for school, I again had a new place to live, in a new part of town. I also had broken up with my girlfriend and was now intent on majoring in journalism. I don’t know why I stopped getting my new comics from AAA Best, but it was a temporary situation, to be sure.

More to come …

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